business to business Tag

Tradeshows, Jennings Social Media Marketing

On Display: Trade Show Marketing Best Practices

A trade show is an opportunity for companies to showcase and demonstrate their latest products and services. It gives them an opportunity to meet with industry partners and customers, examines their rivals and review recent market trends. Even with all the innate opportunity, if a…

Inbound Marketing Strategy, Jennings Social Media Marketing

Content is King in Business-to-Business Marketing

Content marketing is a tactical marketing approach which involves the creation and distribution of online materials such as podcasts, websites, digital video and images on social media platforms and blogs. According to Business 2 Community, 70 percent of business-to-business marketers are increasing their investment in…


Real-Time Analytics Emerge

Spurred by new short-form, shoot-from-the-hip content, Web measurement tools race to embrace real-time events Story by Rich Karpinski, Business to Business Magazine Adobe Systems’ $1.8 billion purchase of Web analytics vendor Omniture Inc., which received regulatory approval last week, is the latest proof of the…