branding Tag

Scary Good Tricks & Treats for Social Media

Whether it’s for a professional service or a retailer, creating a great Halloween theme for a brand starts with imagination. But first you need to figure out how to connect your business to the spookiest holiday of the year without scaring your customers. Here are…

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How Storytelling in Ads is Winning Over a Generation

The Marketing world is always changing to adapt to the evolving tastes of consumers. The days of in-your-face selling and boisterous advertising is a thing of the past. Brand storytelling is fundamentally changing the marketing landscape. From Dove’s “Choose Beautiful” campaign to Amazon Prime’s “Lion…

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How to Differentiate Your Brand with Video & Build Trust

The modern marketplace is one in which virtually anyone can start a business and thrive. While this offers incredible opportunities for entrepreneurs, it has also created over-saturated industries. In order to stand out from a sea of competitors, brands must utilize intelligent tactics. And with…

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Valerie Jennings, CEO of JSMM and VBM, Joins National Board of Directors for Pet Partners, the Nation’s Leading Therapy Animal Nonprofit

Photo Source: Pet Partners Valerie Jennings, CEO of JSMM and VBM, joined the national board of directors for Pet Partners last November. A fellow board member reached out to Jennings to help Pet Partners get its brand and messaging positioned across social media to engage…

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