LUXURY REAL ESTATE INDUSTRY

Digital Marketing Services for the Luxury Real Estate Industry

Our agency serves luxury commercial and residential real estate clients worldwide. We know that each brand has a unique story to tell and buyers are turning digital channels to invest in their next property. Worldwide luxury communities need more than typical real estate marketing, our agency understands the psychology of the high-end buyer and our experience provides you with the tools you need to reach those buyers and tell the stories.

We also represent a wide range of industries with specific vertical expertise in automotive, aviation, medical, plastic surgery, sustainability, travel/tourism, manufacturing, transportation logistics, home security, HVAC, solar, beauty, home decor and more.

DIGITAL STRATEGY

Do You Have a Digital Strategy for Your Luxury Real Estate Property?

DIGITAL STRATEGIES

+   Digital Storytelling

+   Content Creation

+   360 Degree Videos

+   Email Marketing

+   Lead Generation

+   Influencer Marketing

+   Social Media Content

+   Custom Reporting and Analytics

+   Geolocation Based Mobile Advertising

+   Digital Ads

+   Virtual Tours

OUR WORK

Lead Generation, Brand Awareness, Original Content Creation

Our agency created a comprehensive sales and digital marketing strategy for an international client in the luxury residential real estate industry. A component of the program was to increase brand awareness among potential buyers interested in luxury villas in the Dominican Republic. We researched and segmented audiences based on personas, competitors, keywords and interests. From the data, we were able to carve out a specific niche of influencers who catered to an audience of 40+, interested in travel and who could purchase a second home or investment property. The first 60 days of the campaign resulted in multiple placements on international travel blogger’s websites which receive over 48,00 monthly pageviews. By creating custom tracking links we were able to track the client’s website traffic from each placement. We also sent two of our most experienced digital storytellers to the Dominican to capture photos, videos, 360 degree walkthroughs and original content for social media and ads. Their stories were turned into blogs and personal experiences about the culture, activities and property.

REAL ESTATE PORTFOLIO

OUR WORK

For inquiries contact Kati Callahan, B2C Account Manager, at Kati.b@jsmm-vbm.com.