LOVEPOST Launches Social Media Strategy with Jennings Social Media Marketing
By: Micah Pratt, president of JSMM
Jennings Social Media Marketing began working with LOVEPOST.com, a new online community for couple’s who want to share their love stories and wedding details, in late February. JSMM was tasked with launching its social networking channels including Facebook, Twitter, Pinterest, YouTube and Google+, writing Marketwire press releases and increasing SEO and SMO The main goal of JSMM’s was to drive traffic to LOVEPOST.com and increase the number of profiles created on the wedding planning site.
In early April, JSMM launched LOVEPOST.com’s first Facebook contest. The contest saw immediate success in both Facebook engagement, increasing its fan base from zero to over 5,000 in a three month period, and collected hundreds of emails. JSMM has also used Facebook ads, promoted Facebook posts and Twitter hashtags to track engagement across the channels.
In August, JSMM announced LOVEPOST.com’s new video channel that features original content from relationship and wedding experts including Gabrielle Bernstein, Kimberly Richmond, Antonio Gonzales and Bravo’s ‘Miss Advised’ star, Amy Laurent.
Currently, JSMM is developing a ‘Pin IT to Win It’ contest to take advantage of the newest social networking channel, Pinterest. JSMM believes Pinterest is the most prominent channel in the wedding industry and wants to tap into the bridal community that uses it to gain inspiration and plan wedding details. The contest’s estimated launch date is early October.