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JSMM+VBM Gets Creative with Digital Agency’s Editorial Strategy & Content Marketing

JSMM+VBM a full service digital marketing agency in the Kansas City metro, founded by entrepreneur Valerie Jennings at the age of 24, designed a process for her clients with Michelle Jennings, VP of Sales & Marketing, to emphasize the value of high quality writing along with visually creative content. The updated editorial system is founded on the latest trend in which personalization is driving online content.

JSMM+VBM released two videos that showcase the agency’s editorial team, planning, strategy and creative content marketing capabilities. Both videos focus on high quality, original content ranging from websites to videos and social media to email marketing. There has been a notable shift away from content that pushes a purchase to content that inspires audiences to interact with brands on a more personal level. From digital ads to social media, content is all about personalization.

It has been reported that a whopping 87 percent of B2B marketers say that they struggle to produce content that truly engages buyers. At the same time, the first impression a company makes on a consumer is design-related 94 percent of the time.

People don’t want to be sold to, they want to be excited, inspired and motivated. They connect with brands that speak to them on a personal level. Digital storytelling is about engaging audiences with original works that are both compelling and relatable, creating a connection that builds trust and loyalty and makes them want to do business with the brand.

The JSMM+VBM creative reel showcases additional statistics and facts about visual content and the need for comprehensive digital representation across channels. Watch the video.

JSMM+VBM Creative Reel

Another important aspect to marketing is the way the words are written and displayed. All of the agency’s works require AP Style writing which is the preferred writing style of today’s journalists. The company tap writers, creatives and strategists to work with clients on a consulting plan that will translate their goals into success. Systems are created around each client to help the client continue to engage with the agency as a partner.

Michelle addresses the need for a strong editorial system to ensure legal compliance as well as brand voice in a recent video interview. She spearheaded a new editorial planning direction, which makes the process of editing easier for the editorial team.

Michelle Jennings

Today the agency offers educational seminars and workshops along with training videos to help the team stay abreast of digital changes from writing to search marketing and creative to digital advertising. The team strives to maintain its early adopter status by incorporating new technology and data to drive the best results for clients across the country and in Canada. The agency has a vast portfolio of clients that ranges from publicly traded companies to startups in a multitude of industries that include but are not limited to: technology, oil/gas, transportation, automotive, luxury retail/manufacturing, legal and financial services.

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