How Virtual Reality is Changing Real Estate, Travel and Tourism Marketing
Virtual reality (VR) is on its way to becoming one of the biggest changes to the marketing landscape in the last decade. According to Forbes, by 2020 a third of global consumers will be expected to be using virtual reality. This opens up a world of opportunity to marketers with the ability to gain exposure to trillions of people around the globe, but adoption of this transformative way of marketing has been slow to date. Some large companies like Coca-Cola, however, have grabbed the chance and begun their exploration into this new avenue, with creative experiences that give the customer a unique experience.
As an example, Coca-Cola created a simulation with the Oculus Rift that gives users a chance to be Santa and ride on his sleigh. Imagine games that show you riding a roller coaster, but a more immersive experience with a holiday twist. You can view the video on the Mbryonic website. Another example would be the mountain climbing experience by Adidas to promote their Outdoor Terex Collection. It simulates climbing to the summit of the Bavellas mountain range in Corsica. This promotes their products while also promoting brand values. Both of these uses increase the experience that consumers have with the brand in a unique way they will never forget.
One particular avenue of opportunity with VR marketing is helping increase sales and leads for luxury real estate, travel and tourism. With this new technology, you will be able to make your customers feel as if they are actually experiencing what you are trying to sell them. This goes a long way for areas that may not be easy to access or customers who may not have time to visit the location before buying or traveling. It gives them a chance to experience what they will have “in person,” all from the comfort of their home, which will likely help them make a decision.
This technology will enable marketers to tell stories in ways that they have never been able to before, according to Marketing Interactive. You are putting the individual in a highly personalized situation where they are front and center. They will not miss one aspect of their experience with you, given you set the technology up correctly. Immersive technology provides the opportunity to show customers all that they will be missing if they do not purchase your product, like the beautiful view from their new home on the beach or the wonderful culture in the city they are looking into visiting. You can tailor the experience to show them that your product is exactly what they are looking for, even though everyone’s needs are different.
This form of marketing is one that takes our way of telling narratives to a whole new level, one that speaks to the consumer in a fresh and fun way, according to Marketo. It gives the consumer the chance to walk through and touch the message you are conveying. This is the key to setting your brand apart from the rest that are still stuck in traditional marketing practices.
VR is a great avenue for marketers who want to get ahead of what will be an explosive transformation in the marketing industry. By giving your customers a personalized and immersive experience with your products and services, you can better show them that your brand is the right fit for them. There is a learning curve to experiential marketing, but this investment of time and money in the beginning will put your brand ahead for years to come. As for us at JSMM+VBM, we intend to look into this great option to better serve our clients, who would benefit greatly from this new technology.