How To Accelerate Your Autumn Marketing Strategy
As the season of long holiday weekends and summer vacations comes to a close, brands are gearing up to launch their fall campaigns and move toward meeting and surpassing (hopefully) their third-quarter goals. Read on as we detail some simple strategies for implementing a results-oriented autumn marketing strategy.
As the warm weather begins to give way to the cool, crisp air of fall, many marketing teams have been hard at work for weeks preparing for upcoming autumn projects. While forward thinking and good planning is always welcome, it can be challenging for some brands to stay on top of current projects while looking ahead to the future. Below are some useful tricks and tips from Forbes that are sure to accelerate your autumn marketing campaigns.
Account For Industry Trends
No matter the time of year, it’s prudent to take into account the top industry blogs and publications, tune in to live webinars and attend relevant industry events to have a wealth of new ideas and strategies for the new season.
Heed Historical Data
Identify where past sales success came from and plan for the future accordingly. Annual and quarterly metrics from sources like Shopify or Google Analytics can provide valuable insights into seasonal performance of products and services and indicate if a brand’s marketing strategy needs to be adjusted.
Try News Things
It’s easy to overthink in the planning stage, opting for no action at all versus trying a higher-risk sales strategy due to budget or other concerns. Remember, not everything works all the time, but it’s wise to continue to identify and develop what does.
Diversify Your Channel Strategy
When it comes to developing an effective, cross-channel marketing strategy, diversity is key. Facebook recently made changes to its algorithm that negatively affected businesses, and brands looking to sustain reach should consider experimenting with running ads and content on other digital platforms.
Utilize Editorial Calendars
Believe it or not, a well-thought-out content strategy is much easier to execute than doing it on the fly. By identifying an industry’s seasonal shifts ahead of time, brands will be able to create goal-oriented content calendars loaded with specific, strategic action items and campaigns. Remember, being ahead of the curve when it comes to content allows brands to unify their messaging across all marketing channels.
No matter what direction a brand decides to take their autumn campaigns, a little due diligence and planning will go a long way in meeting and surpassing sales goals. Happy planning, everyone!