How A Defined SEO Strategy Can Help Drive Leads
Search engine optimization (SEO) is an incredibly powerful tool for lead generation. If you’re not using SEO as part of your marketing strategy, you’re missing an opportunity to obtain more quality organic leads by attracting more traffic to your website. Read on as we detail how a well-defined SEO strategy can help businesses increase overall website traffic and drive organic leads.
According to Search Engine Land, major search engines such as Google, Bing and Yahoo feature primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to a search query. Payment isn’t involved, as it is with paid search ads.
There are several paths one can take to achieve improved search engine optimization. Here are some things to keep in mind when seeking SEO services or developing an SEO strategy of your own.
SEO tools like Moz or Google Keyword Planner are game-changers when it comes to identifying keywords that not only relate to your business, but also are ones people are actively searching for on a regular basis.
According to Moz, the goal of ranking on search engines is to drive organic traffic to your website from the search engine result pages (SERPs). The keywords you choose to target (the ones you choose to include in your content) will determine the type of traffic you get. For example, if you own a golf supplies store, you may want to rank for the keyword “new clubs.” That said, if you’re not careful, you might end up attracting traffic that’s interested in finding a new place to go dancing!
Keywords are the lifeblood of any SEO strategy. Once you’ve conducted the research and have identified the keywords that best fit your website’s goals, incorporate them into your page titles, meta descriptions, URL, image alt text and page copy and specifically in headings.
Conduct competitor research by using aforementioned tools like Moz to find out both which keywords your competitors are ranking for and which keywords are driving organic traffic to their website.
Kati Callahan, B2C account manager at JSMM+VBM, suggests that a little research goes a long way. “Find questions (related to your keywords) that need answers, and answer them through your content. Q&A sites like Quora are a good place to start. If a question has been asked many times, that’s an indication that there are no good answers on Google. If you spot a Quora article ranking in the top three in Google for a keyword, then that keyword probably isn’t very competitive. And if it isn’t very competitive, it’s a prime keyword opportunity!”
With this knowledge in hand, you can take steps to boost your site’s SEO today. If you’re still unsure about where to begin, contact us to learn more about our capabilities and about conducting an SEO audit of your website.