Holiday Email Marketing Tips for Success & Sales
The holiday season is right around the corner which means now is the time to begin preparing your holiday email marketing campaign. Email marketing during the holiday season is a reliable tool for achieving a seasonal sales boom. In fact, according to Mailchart’s Holiday Email Marketing Guide, email marketing is responsible for 20 percent of holiday sales! To help you get started, we’ve rounded up some of the best holiday email marketing tips.
Data is key.
Data collected from previous years is one of the most important resources for crafting a successful holiday email marketing strategy. Historic data helps to understand your customers’ past behavior, shows what kind of holiday emails were the most successful and when they received the highest conversions. It will also help you understand where the traffic that led to conversions came from and will likely come from again, according to Marketing Profs.
The average attention span of customers is eight seconds. That makes the subject line of your email incredibly important. Your subject line strategy should be eye-catching and driven by research on what your competitors are doing or, more specifically, what they’re not doing. Needless to say, you’ll want your message to stand out in a full inbox of offers. Interactive elements, like GIFs, are a great way to catch a potential customer’s eye. Marketing Profs says the main thing to remember when trying to stand out is to keep looking for new ways to present your offers—because, in the end, it doesn’t matter how good your offer is if no one ends up seeing it.
Market to the right people.
There’s no point in marketing to the wrong people. That’s why one of the best things you can do to improve your holiday email marketing is segment your list, according to Optin. By segmenting your list you are able to send targeted emails to people who are interested in what you are offering. Remember, the most important part of your holiday email campaign is your customer.
Don’t be boring.
Keep your audience reading by keeping your campaign exciting. Each year brings new ways of engaging with your audience. Just last holiday season, the snowman emoji in the subject line became an instant hit because it greatly increased open rates for numerous holiday email campaigns.
No matter which strategy your holiday email marketing campaign around, make your message hard to ignore this holiday season!