Snapchat’s core user demographic has shifted slightly as it no longer belongs solely to the mobile-first generation. According to ClickZ, the rise of both visual content and collaborations with brands and publishers has offered a different kind of experience on the app with content consumption…
Popular messaging apps such as Facebook Messenger, WhatsApp and WeChat are evidence that there’s a growing desire for consumers to be able to communicate directly with brands. According to Marketing Land, brands will now be able to better engage customers when they click on a…0
Social media giant Pinterest is looking to tap into a market that has already proven to be wildly successful for Google: search advertising. Earlier this month, Pinterest announced that it was in the process of testing Search Ads with a handful of select partners. The…0
You have a story to tell. Everyone does. The real question to ask yourself is whether or not your story will be heard. While anyone can start a blog and put their content out there, building a substantive audience is time consuming and can take…0
Whether it’s for a professional service or a retailer, creating a great Halloween theme for a brand starts with imagination. But first you need to figure out how to connect your business to the spookiest holiday of the year without scaring your customers. Here are…0
How Does Instagram’s Reaction to Users’ Complaints Impact the Future of Business & Digital Marketing?
Instagram revealed its plans to roll out a new algorithm that would show posts in order of relevance as opposed to chronological order. The change is not happening right now, as many users have mistakenly believed. Instagram says they are listening to the concerns of…0