Cause Marketing

Valerie Jennings, CEO of JSMM and VBM, Joins National Board of Directors for Pet Partners, the Nation’s Leading Therapy Animal Nonprofit

Photo Source: Pet Partners Valerie Jennings, CEO of JSMM and VBM, joined the national board of directors for Pet Partners last November. A fellow board member reached out to Jennings to help Pet Partners get its brand and messaging positioned across social media to engage…

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JSMM Client Frank Ancona Honda Featured in Kansas City Star for Participation in the U.S. Marine Corps Reserve Toys for Tots Program

This past December, JSMM helped client Frank Ancona Honda to be featured on the front page of the Kansas City Star’s Drive Section for its support in the U.S. Marine Corps Reserve Toys for Tots program. The Toys for Tots program aims to collect and…

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Valerie Jennings, CEO of JSMM and VBM, Joins ThisIsKC Most Wanted Honorees in Raising $357,000 for Big Brothers Big Sisters of Greater Kansas City

Photo Source: Big Brothers Big Sisters of Greater Kansas City This year’s KC Magazine Most Wanted Auction was a night to remember. Through ticket sales, private donations and auction bids, the auction raised a record-breaking $357,000 to benefit Big Brothers Big Sisters of Greater Kansas…

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JSMM Releases Holiday Video Produced by Sister Company VBM

The holiday season provides numerous opportunities for your business to connect and build relationships with its customers. By sharing a personalized holiday greeting, it can show your customers you really care.   Thanks to our very talented videographer Adam Carpentier for creating this spectacular and…

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JSMM Client Frank Ancona Honda Featured in Kansas City Star for Cause Marketing Campaign

This past October, JSMM client Frank Ancona Honda was featured on the front page of Kansas City Star’s Drive Section for their support in a mobile fundraising campaign for Great Plains SPCA. Great Plains SPCA is Kansas City’s most unique and comprehensive no kill animal…

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B2B Companies Should Align With A Cause, Too

Most of the research and advice out there about cause marketing is for business to consumer companies. Those companies are under pressure to impress consumers, and research shows how well consumers respond. But business-to-business companies benefit from cause marketing, too. The campaigns may require a…

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