B2B Companies Should Align With A Cause, Too

Most of the research and advice out there about cause marketing is for business to consumer companies. Those companies are under pressure to impress consumers, and research shows how well consumers respond. But business-to-business companies benefit from cause marketing, too. The campaigns may require a…


How To Implement Cause Marketing Strategies

It may seem hard to believe because temperatures are still in the 90s across the country, but the holiday season is right around the corner. What does that mean? Gifts, family, chilly weather, maybe a couple extra pounds… and cause marketing. That’s right, cause marketing…


JSMM Welcomes New Client MSP Consulting

Jennings Social Media Marketing (JSMM) was retained this week by MSP Consulting.  Since 2003, MSP Consulting has been specializing in merchant payment services and has a staff of experts in the field with over 65 years of combined experience in management consulting, payment systems technology…