ABOUT JSMM + VBM

MEET OUR TEAM

We are digital advertising strategists, journalists, content marketers, creatives, publicists and entrepreneurs with more than two decades of industry experience. Our team of certified advertising experts serve as an outsourced, full-service digital marketing and advertising department or collaborative team for publicly traded to startup companies around the world. We specialize in the early adoption of marketing technology including AI, machine learning, personalization, automation and more while, providing competitive pricing, transparent reporting and results to a wide-range of industries and clients. Our agency was founded in 2003 by Valerie Jennings, an award-winning entrepreneur. Today, we have offices in Kansas City, Miami Beach and Irvine.

OUR TEAM

VALERIE JENNINGS,

CEO & FOUNDER

An early adopter of social media since 2005, Valerie founded Jennings Social Media Marketing (JSMM) in 2003 at the age of 24 and founded a second creative agency, Viral Bolt Media (VBM), in 2012. A business leader, entrepreneur and influencer, she has positioned her agencies for rapid growth and early adoption of marketing technology. Valerie’s recognitions include being named DMN 2018 40Under40 Honoree; Kansas City’s Most Wanted Honoree 2015; Most Influential Women in Business Class of 2014; being interviewed about her success by national media and featured on magazine covers. She continues to inspire members of her community through the charities she is passionate about, including but not limited to, Big Brothers Big Sisters of Kansas City, the Boys and Girls Clubs of Kansas City, Pet Partners, SafeHome, City Union Mission and many more. She is a graduate of the University of Northern Iowa where she graduated Summa Cum Laude with a BA in political communication and a double minor in journalism and international affairs. Read more: www.valeriejennings.com.

ROBIN O’CONNELL,

CFO

Robin has extensive and diverse controller experience in multiple service industries as well as strong operational management experience, serving small to midsize businesses since 2003. He has overseen all financial aspects of the agency as VP of finance since 2008. Robin graduated from the University of Iowa with a BBA in Accounting.

DAN REGAN,

CREATIVE DIRECTOR

Dan Regan is a award-winning illustrator, cartoonist, graphic designer, writer and all-around creative content machine. After a two-decade-plus career as Senior Designer at Hallmark Cards Inc, and a simultaneous freelance career, Dan is ready to combine strong conceptual skills with the technical chops to bring your vision to life. A life-long Kansas Citian, Dan studied painting and printmaking at the University of Missouri-Kansas City and has a BFA in graphic design and illustration from the Kansas City Art Institute.

SOPHIE SHAFTER,

PR/INFLUENCER MARKETING STRATEGIST

Sophie Shafter is an influencer marketing strategist and PR-savvy professional. She began her PR career in Alaska, hosting international travel writers and pitching stories of Alaska’s vast beauty to major travel publications. Soon after, Sophie was headed back west to Colorado, where she provided digital marketing support to NYC-based record label, Republic Records, developing artist messaging and getting the first listen to all the label’s hottest releases. While in Colorado, Sophie collaborated with an esteemed local PR agency to produce educational health care events in the community, and secured the first local news broadcast of a robotic (minimally invasive) cardiac-thoracic surgical procedure.

KATI CALLAHAN,

B2C/B2B ACCOUNT MANAGER

A digital marketer to the core, Kati has the ability to comprehend any industry from tech to automotive and successfully execute strategies. She is also talented in digesting multiple strategies for client including digital ads, influencer outreach, email marketing, search marketing and public relations. Kati’s commitment to success is demonstrated by the results she has generated for clients such as beating e-commerce revenue goals, generating millions of views through complex influencer outreach campaigns and more. Kati graduated from Kansas State University with a B.A. in Advertising.

AARON RICHMOND,

AUTOMOTIVE ACCOUNT MANAGER

Aaron’s experience in the automotive sector includes social media, reputation management, content creation, SEO, social media advertising and account management. His day-to-day job at the agency encompasses editing, maintaining brand standards and producing high quality content. Droves of copy, images and videos come across his desk daily as he execute greatness for each client. Content deadlines are key so he manages the editorial process to keep everything running smoothly each week. Aaron graduated from the University of Missouri-Columbia with a B.A. in Political Science and Government Administration.

TAYLOR MCILWEE,

DIGITAL MARKETING ASSISTANT

ANDREA DAVIDSON,

COPY EDITOR / SOCIAL MEDIA WRITER

A word nerd at heart, Andie has worked in digital and print media and marketing as a journalist, copywriter and editor. She has a passion for using words to creatively illustrate the story and voice of a brand, as well as an obsessive attention to grammar. Andie graduated from the University of Pennsylvania with a B.A. in English and Creative Writing. Her favorite topics on any occasion are coffee, history and anything French (not necessarily in that order).​

SUMNER HYLTON,

SOCIAL MEDIA / CONTENT CREATOR

JADEN MCKELL,

SOCIAL MEDIA WRITER

TODD ZLAB,

GRAPHIC DESIGNER

Todd is a designer with an ever-expanding skillset and a belief that strong research and sketching are invaluable to great design. He is a graduate of Kansas State University and has eight years of branding, web design and illustration experience.

BRIAN HISCHIER,

PHOTOGRAPHER & VIDEOGRAPHER

With 20 years experience in video, print and web, Brian brings a keen design eye and a love of aesthetics to every project he works on. Since attending the European Graduate School, Brian began seeking ways to mold the medium to the message, using the time-tested traditions of art and the principles of good marketing. He relocated to Kansas City where he shoots, edits and writes videos after teaching advanced Adobe software classes to ad agencies in Chicago for several years.

BRETT GAYNOR,

WEB DEVELOPER

Brett Gaynor is a web developer with a decade of experience designing, developing and deploying web solutions for a variety of business types and industries. Brett possesses considerable knowledge in development best practices in a variety of web verticals including SEO, email campaign layout design, CMS development, DevOps and more. Never one to back down from a challenge, he’s constantly on the lookout for new technologies and development practices to provide clients with a competitive edge. Brett provides guidance on hosting/server configurations, CMS development such as WordPress, Shopify, etc., and general hacking prowess.
AGENCY PARTNERSHIPS

CYBERSMILE AND JSMM + VBM

We are excited to announce our partnership with The Cybersmile Foundation, a global anti cyberbullying non-profit organization committed to tackling all forms of digital abuse and bullying online.

 

JSMM+VBM will provide in-kind strategic advice as well as marketing support and consultation to Cybersmile on digital activities ranging from online initiatives and campaigns, corporate partner acquisition, social media management and much more. With the full support of JSMM+VBM, this important new partnership will expand Cybersmile’s global digital footprint, and create exciting new opportunities.

"We retained JSMM+VBM to help us grow our skin rejuvenation and plastic surgery business. They have done a phenomenal job working with us on increasing leads and sales and creating ads, e-blasts, promotions, social media content, events, website materials and custom artwork. They also helped us migrate our website to a more modern platform and continue to coach us on best practices. I would definitely recommend them."

Natalie Ronchak, Manager of Monarch Skin Rejuvenation

"Valerie Jennings and her staff at JSMM have done an excellent job of adding discipline and creativity to our social media effort. I can always depend on a consistent, creative and quality social media message."

Tom Cargin, President of Air Associates

"We reached out to Jennings Social Media Marketing for assistance in growing our brand. JSMM supported our effort to design and launch the website so it could function well as a component of the overall marketing and social media plan. Since launching the new website and engaging JSMM, our business-to-consumer sales are up 20 percent. They have also attracted new customers, engaged with our target audience and even collaborated with designers and influential bloggers to increase the awareness of the brand. We strongly recommend Valerie Jennings and her entire team at Jennings Social Media Marketing!"

CEO of Luxury Retail/Manufacturing Company

"When we decided to utilize an outside marketing firm for our law firm newsletter and public relations, we looked at several options. We chose Jennings Social Media Marketing because they offered a personal relationship that strove to understand our business and the professional strictures that impact law firm marketing. They have done a terrific job editing and publishing our newsletter as well as providing cutting edge blogs, tweets and other media inserts that help distinguish ourselves. We would strongly endorse them for the services they provide."

Partner at a Business Law Firm

"We had a tremendous response the first day we issued a Facebook post about accepting online orders and sold several bikes in just a few hours. The JSMM team also helped us issue press releases and manage the brand with investors and the media. During a trade show appearance, the JSMM team monitored and posted content in real time to get attendees excited about our booth and contest. With the help of the JSMM team, we ended up winning two show awards including Rookie of the Year. I highly recommend JSMM for anyone wanting a team that is truly professional and also a lot of fun to work with."

Marketing Director at Motorsports Company

"Jennings Social Media Marketing has helped my startup get PR attention in business and technology publications, across various blogger sites and on television. The work the JSMM team provides is of a very high quality and works on a shoestring budget. All startups should take advantage of the leadership, business advice and strategic partnership that JSMM offers to businesses. Startups should also look to the agency for guidance in social media strategies to increase SEO and online visibility."

CEO of Startup Company
CONTACT US

Fill out the form, send us an email, or call us today for more information about our services and how we can help you achieve your marketing goals.

200 Spectrum Center Drive Suite 300 Irvine, CA 92618 Phone: 657.333.8744

10740 Nall Avenue, Suite 350, Overland Park, KS 66221 Phone: 816.221.1040

South of Fifth 429 Lenox Ave Miami Beach, FL 33139