How JSMM Uses Search Marketing to Place Clients on Page One of Google
Search marketing, which according to Search Engine Land is “the process of gaining traffic and visibility from search engines through both paid and unpaid efforts,” is a big part of brand visibility. Paid efforts, called SEM, encompass using paid search listings to buy traffic, and unpaid efforts, or SEO, is earning traffic through optimization of search engines.
According to The Sociable, content is increasingly becoming king when it comes to search marketing, a strategy that JSMM has utilized for years. By creating high-quality, rich, engaging content and coupling it with targeted, competitive keywords, JSMM has clients in several industries including software development, managed services, space planning and design, law firms, automotive, digital marketing, retail, e-commerce and home design all ranking on page one of Google.
So how does JSMM do it?
Research the most effective keywords. Like social media, the world of SEO and search marketing is constantly evolving. As search engine giants like Google frequently update their algorithms, it’s important to stay on top of any updates. This also helps in researching the most effective keywords for clients, since what may have been a good keyword for a client six months ago now does nothing for it.
Identify keywords for page focus and page topics. JSMM makes sure each page on its clients’ websites has a targeted keyword that sums everything up and encourages a higher ranking on Google. The important thing to remember when coming up with page focus and page topic keywords is the word “targeted”. You don’t want to be too broad when selecting your keywords.
Use keywords in blogging. Everyone has heard of blogspam, when blogs are churned out for the sole purpose of SEO. Fortunately, Google’s Panda update has cracked down on blogspam and has started prioritizing blogs with actual content. And yes, it’s possible to use keywords in blogging without going overboard and being spammy. If you stick to interesting, focused content, your clients’ keywords should be able to integrate into the copy of the blog organically.
Don’t neglect Google+. According to The Sociable, Google+ is vital for search marketing. And why wouldn’t it be, being the social media child of Google itself? Posting relevant content (using keywords) onto your clients’ pages and communities can go a long way in getting that search ranking up.
Amp up the PR. Digital press releases should be another important part of your search marketing mix. Since they are original content and should contain your clients’ keywords, they usually get placed pretty high on Google. Just keep them interesting and relevant.
Run competitor keyword reports. It’s always a smart idea to know what your clients’ competitors are doing. Do an analysis of their own websites and keywords and see how they’re ranking. You always want your clients to be one step ahead.
Regularly monitor search engine placements on Google. As mentioned before, Google is always updating its search algorithms, so even if your clients get placed on page one, you’ll have to run regular checks to see if they keep their positions. If you notice your clients’ rankings begin to fall, go back to square one and update your strategy.